Rational Creative

This is what we love: connecting with you and connecting you with your customers—in ways that turn transactional consumers into brand fans and followers.

If you’d like to know more about who we are, what we do, or why we do it, you know the drill. And if you want to know even more, we’d love to discuss in person.

Fuel My Awesome

Microsoft Cloud + Enterprise   
|   Integrated campaign

What started as a rational request for branded swag turned into a viral campaign that reached developers on a deeper, more personal level.

The results? Pretty crazy.

The army of rubber ducks that sit on my desk and judge me if I procrastinate. #FuelMyAwesome #sweepstakes

—Tyler Smith @LoadsOfMana

Amazing. They actually did it, they sent me 50 ducks XD yer all legends @Azure #FuelMyAwesome

—Tyler Smith @LoadsOfMana

Amazing. They actually did it, they sent me 50 ducks XD yer all legends @Azure #FuelMyAwesome

—Tyler Smith @LoadsOfMana

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...and three shiny Addy's

Next project

Predator 21 X Hunt

Predator Gaming   
|   Social campaign

When your client plans to giveaway a $9k gaming laptop, a simple drawing just won’t do.

How about a super-challenging cyber scavenger hunt that offers the coveted rig as its grand prize?

Want to win an @PredatorGaming 21 X laptop? Tune in to @Dyrus’ stream now to learn more. twitch.tv/tsm_dyrus #21XHunt #ad

—Twitch @Twitch

Don’t miss out on the #21XHunt! Acer is giving away a Predator 21 X w/ Intel® Core™ i7 processor! Learn more 21xhunt.com #ad

—Marcus @Dyrus

Don’t miss out on the #21XHunt! Acer is giving away a Predator 21 X w/ Intel® Core™ i7 processor! Learn more 21xhunt.com #ad

—Marcus @Dyrus

Finished all 7 parts of the first round of the #21XHunt for @PredatorGaming. Would be cool to see how many others have as well.

—Arcturus#11972 @Arcturus_HS

Woo-Hoo! I needed a clue and @PredatorGaming came through! #21xhunt
Thank you!

—Jonathan Steidel @jbsteidel

Woo-Hoo! I needed a clue and @PredatorGaming came through! #21xhunt
Thank you!

—Jonathan Steidel @jbsteidel

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...and an Addy, NBD

Next project

Project 2234

Acer   
|   Social campaign

According to the World Economic Forum, women won’t reach equality in leadership roles—or salaries—until 2234.

We turned the spotlight on female STEM leaders who are fighting this statistic.

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Contact us

We’d love to chat,
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Kristy Snowden

VP Client Experience

kristy@rationalcreative.com

Greg Hunter

Managing Director

greg@rationalcreative.com

Dennis O’Reilly

Executive Creative Director

dennis@rationalcreative.com

1201 3rd Ave., Suite 5200, Seattle, WA 98101    |    +1 (206) 623-1873    |    © Rational Creative 2019

Who we are

Rational Creative is an independent agency built around a carefully curated collection of terrifically talented people who bring deep agency and client-side experience (for many of the biggest brands on the planet) to everything we do for you.

What we do

Strategy-led creative

We develop big, hardworking conceptual campaigns and then share them with the world in ways that make fans and followers of customers and consumers.

Build brands on social

It’s not enough to show up. Social is where your customers will find you first. We help ensure that experience is perfect—and not one-and-done.

Experience innovation

Most modern business challenges can’t be tackled using tried-and-true marketing methods. Want to see some of the game-changing work we’ve done for other clients? Say the word.

Capabilities

Creative

Strategy and planning

Branding and messaging

Digital experiences

Social media marketing

Content development

Content innovation

Technology and development

Media planning and buying

Data analytics

Why we do what we do

We’re called Rational Creative for a reason—we’re driven by the head and the heart, logic and passion. For us, it’s not a contradiction, but the perfect complement. Yin and yang. Night and day. Hall & Oates.

We’d love to share our philosophy and approach with you and help you see how our heads and our hearts can be the perfect complement to yours.

DIVERSITY & INCLUSION

At Rational, our commitment to diversity, equity, and inclusion means we work every day to:

Be authentic. We recognize that it’s a journey and are committed to rolling up our sleeves and doing the hard work to affect positive change.

Cultivate belonging. Feeling like you are safe and that you belong is our end game.

Inspire change. Be the changemakers we want to see and recognize that our actions today determine who we are in the future.

CORPORATE SOCIAL RESPONSIBILITY REPORT

PEOPLE

Rational is a privately owned, small/medium size, service-oriented business. The owners and executive leadership maintain a corporate culture of honesty and transparency. We have policies and processes that demonstrate we are committed to diversity, equity, and inclusion. Whether it be in person or online, Rational strives to be accessible to all.

All of our employees receive a living wage; adequate health care benefits; access to a retirement plan with employer-matching contribution; generous PTO which includes paid time off for new parents, bereavement, or other personal responsibilities; and a monthly commute allowance. Employees have training opportunities, semi-annual reviews, and opportunities for growth throughout the year. Employees have flexibility to work remotely, but when they’re in the office they can expect full accessibility to all of the facilities. Requests for accommodations by employees or potential employees are welcomed and managed by our People + Culture team.

Beyond our walls, Rational employees are passionate about organizations creating positive changes in society. Our employees are involved in many local and international nonprofit organizations. We have a long-standing relationship with the Cystic Fibrosis Foundation and have contributed to their important work for many years in a row. In addition, this year Rational supported Treehouse, whose mission is to give foster kids a childhood and a future.

PLANET

Employees are encouraged to do their part to reduce consumption of water and power and the creation of waste and emissions. We have a recycling and composting program in our office which is supported by our building waste management team. We’re also exploring how we can reward employees who cycle or walk to work since they’re not currently taking advantage of the commuter reimbursement benefit.

Our Seattle office at 1201 Third is a building that earned a LEED-EB Gold certification in June 2017. It has a unique storm water capture and reclamation system that reduced water consumption by an average of 864,000 gallons per year. The building cleaning program includes low VOC cleaners and finishes, microfiber cleaning supplies, EnergyStar vacuum and extraction equipment, HEPA filters in all vacuum cleaners, and Green Seal cleaning products. The building staff performs a quarterly audit of consumable supplies to ensure that purchased products are environmentally friendly and of the most renewable resources. In partnership with the tenants, the building currently diverts 69% of total building waste away from the landfill. According to the recent bi-annual survey completed by all 1201 Third building tenants, there was a 74% reduction from the baseline of single-occupant vehicle trips. To encourage this reduction from the baseline, the building offers secure and accessible bicycle racks, complimentary locker rooms with towel service, a Zip car on site, and direct access to the light rail, bus stops, and other car share vehicles nearby.

Our Bellevue office at the Plaza Center is also owned and managed by realty industry leaders. It’s LEED-EBOM SILVER certified and has implemented “Green” building upgrades that increase energy efficiency, including low/no-VOC paint, carpet, and adhesives, 100% low energy T-* bulbs in lights fixtures and a high performance “green cleaning” program. Building management supplies all tenants with bins for composting and recycling (paper, batteries, computers, phones, printer cartridges, etc.). For transportation, the building is a short walk from a direct to Seattle bus line and the garage offers two, Level 2 electric vehicle chargers and a fleet of Zipcars.

Please note this report is GRI-Referenced, Index: GRI 302: Energy; GRI 303: Water and Effluents 2018; GRI 305: Emissions; GRI 405: Diversity and Equal Opportunity 2016; GRI 413: Local Communities.

TERMS OF USE

Please read the following Terms of Use before using Rational Interaction website. By accessing this site, you agree to be bound by these Terms of Use. If you don’t agree to the Terms of Use, please don’t use this site. Every time you use the site, the Terms of Use that are current at that time will apply.

Rational Interaction (“us”, “we”, or “our”) operates the rationalcreative.com website and social properties (the “Service”).

This page informs “you” or “User” of our policies regarding the collection, use, and disclosure of Personal Information when you visit Rational Interaction.

We will not use or share your information with anyone except as described in this Privacy Policy.

PRIVACY POLICY

You can reach out to us if you have any questions about information we may have collected for you and how we are using it. You can also ask us to remove your Personal Information. Email us at privacy@rationalcorp.com.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Use, accessible at rationalcreative.com.

Kinds of Information and How It’s Used

PERSONALLY IDENTIFIABLE INFORMATION

While using our Service, we may ask you to provide us with certain personally identifiable information. This may include, but is not limited to, offline data and online data such as your name and email address (personal information).

We collect this information in a transparent way and only with your full cooperation and knowledge. We take technological precautions to protect your personal information, however, please note that no data transmission over the Internet can be guaranteed to be 100% secure.

We use this information solely to provide the Service to you - identifying and communicating with you, responding to your requests/inquiries, and improving our services to you. We don’t share personally identifiable information with third parties, with one exception: if Rational Interaction has a good faith belief it must do so to meet a legal requirement, such as pursuant to a subpoena or other judicial or administrative order.

LOG DATA

We may also collect information that your browser sends whenever you visit our Service (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics.

In addition, we may use third-party services, such as Google Analytics, that collect, monitor, and analyze this type of information to increase our Service’s functionality.

These third-parties may use cookies to help us analyze how our users are using the Service and they have their own Privacy Policies addressing how they use such information.

GOOGLE ANALYTICS

Google Analytics service is provided by Google Inc.

You can opt-out from Google Analytics service from using your information by installing the Google Analytics Opt-out Browser tool.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

COOKIES

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and transferred to your device. We use cookies to collect information to improve our services for you.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provide information on how to accept cookies, disable cookies, or how to set up notifications of when you receive a new cookie.

If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.

GOOGLE AND THE DOUBLECLICK COOKIE

Google, as a third-party vendor, uses cookies to serve ads on our Service. Google’s use of the DoubleClick Cookie enables it and its partners to serve ads to our users based on their visit to our Service or other web sites on the Internet.

You may opt-out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page.

DO NOT TRACK DISCLOSURE

We support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

SERVICE PROVIDERS

We may employ third-party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services, and/or to assist us in analyzing how our Service is used.

If these third parties have access to your Personal Information, it is only to perform specific tasks on our behalf, and our policy is to take measures to see that they not disclose or use your information for any other purpose.

COMMUNICATIONS

We may use your Personal Information to contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

TRANSFER OF PERSONAL INFORMATION

If Rational Interaction is involved in a merger, acquisition, asset sale, or other transaction, your Personal Information may be transferred as a business asset. In such cases, your Personal Information is transferred and/or becomes subject to a different Privacy Policy.

SECURITY

The security of your Personal Information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store to protect it from unauthorized access, destruction, use, modification, or disclosure.

However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure, so we are unable to guarantee the absolute security of the Personal Information we have collected from you.

INTERNATIONAL TRANSFER

Your information, including Personal Information, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the information, including Personal Information, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

LINKS TO OTHER SITES

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

INTELLECTUAL PROPERTY

The data and materials on Rational Interaction, except User Submissions (as defined below), as well as the selection, organization, coordination, compilation, and overall look and feel of the site (collectively, the “Content”) are the intellectual property of Rational Interaction (“Rational Interaction,” “we,” or “us”), our licensors, and our contributors. The Content is protected by copyright and other intellectual laws and all ownership rights remain with us, our licensors, or our contributors, as the case determines.

COPYRIGHT NOTICES

If Rational Interaction publishes Material you think infringes your copyright, please email us at privacy@rationalcorp.com and we’ll address your concerns. That said, we are human and if we determine we’ve made a mistake, we’re sorry and we’ll take it down.

However, if the Material falls into one of the categories listed above and we believe that our use is legitimate, we may not remove it from the site. If you correspond with Rational Interaction and thereafter choose to pursue a copyright notice, please note that we’ll respond only to notices of alleged infringement that comply with the Digital Millennium Copyright Act. The text of the Act can be found at the U.S. Copyright Office Web Site.

To file a notice of infringement with us, you must provide a written communication (by email—to privacy@rationalcorp.com—with an attached and signed PDF) that sets forth the items specified below.

To enable us to address your concerns, please provide the following information:

For each alleged infringement that you wish to have removed, please provide the exact URL for the page containing the material.

Provide information reasonably sufficient to permit us to contact you: a first and last name, email address, and telephone number.

For images, provide the following, detailing your claim to ownership of the copyright in the allegedly infringing image:

Proof of copyright in the image concerned, namely proof of registration of the Image under the DMCA; or, absent such registration, a detailed description the photograph—where it was taken, by whom, who or what the subject of the image is, and evidence to support your claim that you own the copyright. We may not comply with requests to remove an image where the complainant cannot prove that they own the copyright of the image in question.

Include the following statement: “I swear, under penalty of perjury, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.”

Sign the document and email it to privacy@rationalcorp.com.

You acknowledge that if you fail to comply with all the requirements above, your DMCA notice may not be valid. Please note that you will be liable for damages (including costs and attorneys’ fees) if you materially misrepresent that any material on Rational Interaction infringes your copyrights.

ACCURACY OF INFORMATION

While we strive for accuracy, information on the site may contain errors or inaccuracies; Rational Interaction does not make any warranty as to the correctness or reliability of the site’s content.

CONTACT US

If you have any questions about this Privacy Policy, please contact us at privacy@rationalcorp.com